Situation SharkNinja’s affiliate program was in a state of neglect before its digital agency, Reprise, began handling its partnerships in July of 2020. Reprise's key goal for the relaunch was growth: To scale SharkNinja’s program to bring in more revenue and drive greater awareness for new products. However, Reprise didn't want to simply throw money at the problem. SharkNinja's products had tight margins, so Reprise knew the best approach was to prioritize return on ad spend (ROAS), efficient growth, and optimization. The Reprise team set about finding ways to optimize results from every new partner it added to the program. An affiliate program that lacked teeth establishes Shark as one of the top vacuum cleaner brands and Ninja as a market leader in the kitchen category. About Shark

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