Situation Love, Bonito isn’t just a fashion brand. Its purpose is to inspire women to discover and embrace the best version of themselves. The brand connects with its customers via events, workshops, and livestreams and extends that engagement through strategic partnerships that amplify its message. Partnerships are especially important in international markets where Love, Bonito’s brand awareness is lower than in Asia. Because affiliate partnerships are a mature channel in markets like Australia and the United States, the company saw partnerships as a key way to gain traction and tap into the Asian expat community internationally. Need pathways for global growth Love, Bonito scales international partnerships with Impact driving nearly 20% of total new orders About Love, Bonito

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