The Bold Italic SF online magazine and events hub streamlines their sales with Sell About the Company The Bold Italic is a San Francisco based online magazine, events hub and creative agency. The Challenge The Bold Italic is an online magazine and events hub that celebrates the free- wheeling spirit of city living in San Francisco, CA. Epitomizing the startup culture of the Bay Area, The Bold Italic found their pipeline rapidly growing as they gained more popularity. However, with a diverse sales pipeline they soon realized they would need a customizable database to track their communication. Sales Manager, Kyle Hughes, explains how he has come to redefine his sales process as he spearheads the use of Sell at The Bold Italic. Early on, The Bold Italic used a mix of spreadsheets and Basecam

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