Setting the Standard: Built for Multi-dimensional Customer ChoiceSetting a Multi-dimensional Standard Built for Customer Choice The era of digital transformation is upon us. With it, industry leaders have shifted from a product-centric to a customer-centric go-to-market approach. Gone are waterfall development cycles that batch up multitudes of capabilities that are delivered every 18 months to two years. Agile development is mainstream. Products are updated in weeks, and capabilities are continuously iterated and improved. Organizations have moved from selling products to services. Most often those services are delivered digitally. Monetization models have also adapted to this new world, changing from one and done to continuous recurrence. CIOs in every industry are struggling to k

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