Case Study

Serving your members better in any economic climate

Serving your members better in any economic climate

Pages 1 Pages

S e p t . 2 0 2 2 | H a r r i s P o l l D a t a In a sur v e y commissioned b y Z est AI with The Harris P oll, almost 80% o f r espondents r esponded that the y w er e f ear ful o f a r ecession in the near futur e . It is appar ent, ho w e v er , that members belie v e in their cr edit union... Digging in deeper: Incr easing ac c ess t o cr edit should be a t op priorit y during har sh ec onomic climat es. Specifically for Cr edit Union members: the prioritiz ation of incr easing ac c ess t o cr edit jumps t o 80% Survey Method: ? ? This survey was conducted online within the United States by The Harris Poll on behalf of Zest AI from August 2-4, 2022 among 2,017 U.S. adults ages 18 and older, among whom 414 are credit union customers (defined as those whose primary bank is a credit

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