What interest rate do you want from your ISA? Whichit Case Study | ArchOver What interest rate do you want from your ISA? Service Awareness and Lead Generation in the Financial sector CASE STUDY Based on their need to target both investors and ‘new to invest’ audiences, Whichit recommended 2 creatives with relevant questions based on each audience’s characteristics and interests. The campaigns were delivered on Google’s Display Network (GDN). Each ended with a personalised message and bespoke commercial offer based on the users actual preferences, and also included an email address submission field for more information. STRATEGY Client: ArchOver Sector: Finance Campaign’s Objectives: Lead Generation Date: 02/07/18 – 02/08/18 Distribution Channels: Google Ads (GDN) Target audience

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