Whichit Case Study | McCann/Leumi Brand Awareness and Lead Generation in the Finance Sector (Target Market - Teenagers) CASE STUDY Creating an interactive game focusing on financial decisions with great prizes to attract a young audience to download Leumi.me, the bank’s App (an App that lets teenagers manage and control their finances). • Create a Dynamic Path Quiz in the form of competition, where the target audience can practice budget management by selecting items on a given budget. • Enter the competition to win attractive prizes in exchange for potential new customer’s emails. • Distribute the quiz across influencers channels. STRATEGY Client: McCann for Leumi Bank Sector: Finance Campaign’s Objectives: Brand Awareness and Lead Generation in the form of a competition Date: 16

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