Whichit Case Study | Get The Gloss If you were offered 6.00% pa on a property backed investment, what would you say? If you were offered 6.00% pa on a property backed investment, what would you say? CASE STUDY Brand Awareness and Lead Generation in the Beauty sector An interactive competition with a commercial focus was suggested as a way to attract high quality leads and stage the brand as innovative to its audience. • Embedding a 5-question Whichit Commercial Survey on the Get the Gloss site in the form of a native ad. • Entering the competition to win a luxury bag filled with selected beauty products, in exchange for capturing potential customers’ emails. STRATEGY Client: Get The Gloss + Avenue 32 Sector: Retail, Beauty Campaign’s Objectives: Brand awareness and Lead Gene

Join for free to read