Sephora Digital SEA Personalizes Beauty Iconic brand powers 82 live experiences with Dynamic Yield, achieving 6x ROI Amidst a “retail apocalypse” where shoppers are abandoning iconic brands for generics and fast fashion, Sephora SEA is thriving due to a steadfast commitment to providing the best customer experience. To create the hallmark personalized in-store experience Sephora SEA shoppers receive online, the beauty retailer turned to Dynamic Yield to personalize product recommendations, optimize digital channels for easy discoverability and craft a cohesive experience across channels. Just six months after deploying Dynamic Yield, Sephora SEA implemented 82 live experiences through the platform with PDP recommendations alone yielding a 6X ROI. “With Dynamic Yield, Sephora SE

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