CASE STUD Y © 2019 Lexalytics, Inc. | Gensler Case Study v3 Lexalytics, Inc., 48 North Pleasant St. Unit 301, Amherst MA 01002 USA | 1-800-377-8036 | www.lexalytics.com UTILIZING SOCIAL MEDIA SENTIMENT ANALYSIS TO BETTER UNDERSTAND THE TRAVELER EXPERIENCE Architects from Gensler’s Los Angeles Aviation and Transportation Studio have partnered with Lexalytics, using the Lexalytics Intelligence Platform for a firmwide research grant and leveraging sentiment analysis to make better-informed decisions about the planning and design of airports. Despite having no previous analytics experience, Gensler architects are using the Lexalytics Intelligence Platform to mine omnichannel social media data from dozens of America’s airports, finding the signal in the no

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