Case Study

Barry Nash & Company Uses Intelligence from Lexalytics to Coach Television News Talent

Barry Nash & Company Uses Intelligence from Lexalytics to Coach Television News Talent

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1 Lexalytics, Inc., 320 Congress Street, Boston MA 022210 USA | 1-800-377-8036 | www.lexalytics.com | | CASE STUD Y THE “HEAD COACH” APP COMPANY: Barry Nash & Company FOUNDED: 1987 EMPLOYEES: 10+ INDUSTRY: Broadcast Performance Coaching WEBSITE: www.barrynashandcompany.com Barry Nash & Company Uses Intelligence from Lexalytics to Coach Television News Talent B A C K G R OUND Based in Dallas, Barry Nash & Company has been coaching and qualitatively researching television news and sports talent in North America and abroad since 1987. The company is concerned in particular with the dynamics that support connection – how people look, sound, move and think – when they are communicating powerfully and effectively. C H A LLE NG E While traditional, quantitative res

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