CASE STUD Y © 2019 Lexalytics, Inc. | Tough Mudder Case Study v2 Lexalytics, Inc., 48 North Pleasant St. Unit 301, Amherst MA 01002 USA | 1-800-377-8036 | www.lexalytics.com GETTING THE MOST OUT OF NPS SCORE Tough Mudder Inc. has grown to become the leading active lifestyle brand and endurance event company with more than 2.5 million global participants. The Net Promoter Score (NPS) is an important measure of customer satisfaction for the company. But the volume of participants and the qualitative format of their post-event surveys m a k e s i t d i ffi c u l t t o h e a r every participant's feedback. LEXALYTICS REDUCED MANUAL CODING BY 90% Using Semantria for Excel, the Tough Mudder team reduced manual survey coding time by 90%. Working with

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