Case Study
Self-Service Programmatic Solution Offers An Unlimited Opportunity to Drive Ad Revenue
any ad anywhere anytime CASE STUDY iPublish Media Solutions & Bay Area News Group CASE SUMMARY The Bay Area News Group a long time partner of iPublish Media Solutions reached out to see if we could create a website targeted to real estate agents. They wanted to offer programmatic campaigns to be able to compete for this growing opportunity with real estate agents in the Bay Area. CHALLENGES The real estate market is a multi billion advertising market. Newspapers have traditionally sold their print ad products through the local na- tional broker offices. iPublish Media Solutions, formally Wave2 Media Solutions, have been helping our newspaper partners sell print display ads to brokers and agents for well over 5 years. Our AdPortal Real Estate solution is installed at well over 50 marke