CASE STUDY SUMMARY Gatehouse is a large publisher with hundreds of small local markets, including dailies in the 5,000 to 10,000 circulation range, hundreds of weeklies and recent acquisition of Calkins and Morris Communications. The result is a maze of platforms and systems. The company became interested in the benefits of self-serve to save costs on order entry ad creation and to build revenues and market share. However, they also wanted to find a single solution at the enterprise level. They selected AdPortal from iPublish Media Solutions as the platform of choice. STRATEGY With so many markets, the strategy needed to roll out each platform across selected test markets, and then on to additional markets. Following is the 2017 implementation plan and results: Learn more about iPub

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