Selangor State Development Corporation repUtation management Selangor State Development Corporation (PKNS) used the intelligence gained from iSentia to track and change its media reputation in challenging times. tHe CHallenge • PKNS was lar gel y seen as an or ganisation that pr ovided public housing. It needed to r e-position its brand so that it was also seen as a cutting-edge pr operty devel

Join for free to read