MICHIGAN ECONOMIC DEVELOPMENT CORPORATION - Lambert COMPANY The Michigan Economic Development Corporation serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.PROJECT Lambert was tasked with the challenge of developing and implementing a successful media relations campaign in order to reach a wide variety of stakeholders from reporters and start-up companies to venture capitalists, business incubators, economic development experts, policymakers and business leaders.TACTICS Created tools for entrepreneurs seeking funding via MEDC & other economic development agency programs Developed key messages, marketing materials and digital collateral Created and implemented webinars RESULTS Within the first six

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