Build brand awareness among TGK's target audience of car owners Drive new users to TGK's website Increase in-store visits to one of their 8 locations across Twin Cities The Objective The Solution We designed and developed display ads that directed prospective customers to TGK Auto’s landing page. Each of these ads contained a different promotion, and a clear call- to-action that incentivized them to visit TGK's website. The display ads are served on relevant high traffic websites with good reputations and high engagement rates. We then built geofences around areas and businesses with a high concentration of car owners. Nearby auto repair shops were identified as competitors and were set up to be geofenced. Conversion Zones were then set up around the client’s 8 locations to track t

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