Fox Performing Arts Center - Ticketmaster Challenge The Fox Performing Arts Center (Fox), a state-of-the-art performing arts theater, sits alongside its sister venue, the Riverside Municipal Auditorium (RMA), which serves as meeting, special event and live performance venue. Both venues face similar challenges on a day-to-day basis: how to increase ticket revenues, sell inventory for under-performing events and increase fan engagement and delight.When TM1 Sales was first announced, the team at Fox / RMA was eager to join the Alpha testing program. Once they began testing with upsells for early entry or VIP areas, they realized they could also use the app for a variety of additional revenue-augmenting opportunities. Solution Spearheaded by Assistant Box Office Manager Adam Frey, the team at

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