Kansas City Theater League - Ticketmaster “Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using this tool, we save time and money while tailoring initiatives based on what we know to produce successful results.” - Bethany Nesbitt, Associate Senior Marketing Director Challenge For over forty years, the Kansas City Theater League has brought the best of Broadway to theaters across the United States. Operating eleven venues and serving more than 35,000 season members and 250,000 patrons each year, the Theater League is deeply familiar with their patrons. However, w

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