Seattle Mariners - Ticketmaster “Our market is comfortable [with technology] and willing to try something like TM1 Sales with the expectation is that it should work, and it should be cool. This product accomplishes both.” - Malcolm Rogel, Senior Director of Ticket Operations Challenge The Seattle Mariners were trying to figure out how they could increase ticket sales beyond the box office window. The team knew if fans had an option to see all available seats, they could raise overall revenues. “With our typical box office window experience the fan doesn’t get to see the seat location,” Malcolm Rogel, Senior Director of Ticket Operations commented. “I believed that if fans could see that for a few dollars more they can get a better seat, they’ll be more likely to do so.” Rogel also wanted

Join for free to read