Case Study

Seattle Mariners and Safeco Field

Seattle Mariners and Safeco Field

Pages 2 Pages

The Customer In the spring of 1977 , Major League Baseball returned to Washington State when the Seattle Mariners played the California Angels in the Kingdome. More than 22 years later, the Mariners began a new chapter in club history by opening its new open-air ballpark, Safeco Field. The Challenge With a seating capacity of nearly 50,000 patrons in a stadium area over one million gross square feet, Safeco Field needed a stable communicat

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