Case Study
Seattle Mariners and Safeco Field
The Customer In the spring of 1977 , Major League Baseball returned to Washington State when the Seattle Mariners played the California Angels in the Kingdome. More than 22 years later, the Mariners began a new chapter in club history by opening its new open-air ballpark, Safeco Field. The Challenge With a seating capacity of nearly 50,000 patrons in a stadium area over one million gross square feet, Safeco Field needed a stable communicat