CLIENT SITUATION AND CHALLENGE In late summer of 2019, a mid-size apparel company wanted to find new strategies to grow Amazon sales for some of its seasonal Halloween products. The Halloween market presents this business a huge seasonal opportunity; the monthly revenue is roughly equivalent to two normal months. The apparel company sought to focus on specific seasonal products that had performed well but needed more visibility. As a long term customer of Seller Labs Managed Services (SLMS), the company’s founder engaged his account manager to develop aggressive advertising strategies two months in advance of peak buying times. HOW SELLER LABS MANAGED SERVICES DELIVERED Working closely with the client, our SLMS team developed a strategy that involved multiple tactics tha

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