Amazon Advertising has been a crucial force in reinventing the way advertisers and agencies build brands and drive performance. With an established foundation in e-commerce, Amazon helps organizations of all sizes leverage creative solutions to connect with the right audience. This has helped Amazon find, attract, and engage with millions of brands and users worldwide. SUCCESS STORY: AMAZON ADVERTISING Challenge Amazon Advertising hosts weekly webinars for sellers and brands in an effort to guide them on how they can leverage the Amazon platform and use different ad products to their advantage. In 2018, the company reached the maximum capacity of attendees for their webinars, which restricted access to new users. This resulted in a stagnation in weekly attendance and was compound

Join for free to read