CLIENT SITUATION AND CHALLENGE In 2008, the Ann Arbor T-Shirt Company was born of an entrepreneurial spirit coupled with the fearlessness of youth. After carving out a niche based on quality products that express and celebrate a buyer’s identity, the Ann Arbor T-Shirt Company has grown to now print and embroider more than 500,000 shirts per year. But in 2018, company owner Jerry Kozak realized that he was now at over $1 million in annual Amazon ad spend, signifying it was time for the company to reassess its Amazon PPC strategy if it were to keep growing. Jerry considered hiring an advertising employee to handle Amazon ads full time. But after investigating PPC consultants and agencies, Jerry selected the Seller Labs Managed Services (SLMS) PPC experts. Jerry cites the close

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