Sears Canada’s Social Alerts Show A 478% Higher Click-Through Rate, Driving A Nearly 5X Higher Percentage Of Readers Back To The Sears Canada
Sears Canada’s Social Alerts Show A 478% Higher Click-Through Rate, Driving A Nearly 5X Higher Percentage Of Readers Back To The Sears Canada
1 PagesCLIENT SUCCESS STORY Sears Canada Social Alerts show 29% higher conversion rate than general marketing emails Sears Canada launched Bazaarvoice Ratings & Reviews TM and Ask & Answer TM in May 2009, followed by Stories TM in June 2010. In May 2010, they launched Social Alerts TM , which automatically sends follow-up emails to site visitors who opt in after submitting reviews, questions, or stories. These emails inform contributors when the
