Sea World Resort experiences 36% increase in online revenue With the integration of a new innovative online distribution technology, Australia’s Sea World Resort has streamlined its channel management to report a significant reduction in overhead costs and an increase in staff productivity. Sea World Resort, located on Queensland’s Gold Coast, counts towards Australia’s most popular and family-friendly resorts. The resort has partnered with SiteMinder since 2008, when it decided to implement The Channel Manager, an innovative online distribution technology which leads the industry in rate management and online room inventory. Sea World Resort first opened its gates in 1988 with a vision to provide guests outstanding package deals, including accommodation and theme park entry, to create unf

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