The Loop, a duty-free shopping service at Montreal International Airport, achieved significant increases in online revenue, customer transactions, and website traffic by using Taboola's advertising tools. The Loop used Taboola's extensive publisher network, advanced targeting features, and ad formats like Image and Motion Ads to reach and engage Canadian travelers, particularly those likely to pass through the airport. The campaign, which included geotargeting and retargeting strategies, resulted in substantial year-over-year growth in key performance metrics.

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