1 Case Study – Supply Chain Process Management (SCPM) Software SCPM Software Market Entry Study in Thailand and Singapore The challenge A leading Japanese ICT vendor planned to launch a holistic supply chain process management (SCPM) software application in Asia. It sought to understand potential customers’ attitudes and usage towards SCPM, beginning with Thailand and Singapore. The objective of the study was to determine the market potential in Thailand and Singapore for two types of enterprise supply chain management software applications. 2 Case Study – Supply Chain Process Management (SCPM) Software SCPM Software Market Entry Study in Thailand and Singapore The process Spire undertook secondary research to understand existing vendors and installed customers for SCPM

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