1 Case Study – Rechargeable Batteries Market Sizing Study – Singapore The challenge The client is a global Fortune 500 company that specialized in consumer electronics ranging from projectors and digital cameras to consumer batteries. It wanted to increase its market share in Singapore and convert primary battery users to rechargeable battery users. Spire was engaged to gather information on various customer segments that used consumer batteries and assist the client in understanding their motivation for doing so. The objectives of the study were to develop a study that enumerated the market size for consumer batteries in Singapore, analyze competitors’ share between primary and rechargeable batteries, as well as identify customer segments that were addressable by the client.

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