Taboola Motion Ads helped SciPlay expand mobile game downloads and increase ROI by reaching more U.S. users on both iOS and Android, while enabling precise targeting of high-value in-app spenders. The collaborative effort with Taboola’s optimization tools and analytics allowed ongoing bidding refinements and creative testing, delivering steady ROI gains and improved player value over time. By tracking in-app behavior across platforms, Taboola enabled efficient lower cost per install and sustained growth in downloads. This example showcases Taboola’s capability to blend engaging motion creatives with data-driven audience insights to maximize app performance in a fast-moving mobile gaming market.

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