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Tech Company Increases Impressions at 28% Lower CPM with Taboola and Yahoo Native Ads

Tech Company Increases Impressions at 28% Lower CPM with Taboola and Yahoo Native Ads

Taboola
Pages 3 Pages

A multinational tech company partnered with Yahoo and Taboola to expand its native ad reach. By utilizing Yahoo’s owned-and-operated inventory and Taboola's capabilities, the company achieved a 130% increase in impressions while reducing cost per thousand impressions (CPM) by 28% year-over-year.

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