Case Study: AppNexus + Schibsted | Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE Schibsted Norway needed to make its inventory more accessible to programmatic buyers to maximize yield Schibsted Norway is a Norwegian media house that owns the nation’s premiere newspaper, VG, as well as leading regional newspapers such as Aftenposten, Bergens Tidende, Stavanger Aftenbladet, and Fædrelandsvennen. Schibsted Norway is the largest media group in Scandanavia and also runs Norway’s leading marketplace, FINN.no. Each month, Schibsted Norway’s publications deliver quality news, entertainment and classifieds to over 80% of the Norwegian population. As the region’s leading digital media firm, Schibsted No

Join for free to read