Scaling Out Mega eRetailer’s Loyalty Program : How Nisum Improved Customer Retention Rate, Repeat Customer Rate and Increased Loyalty Base
Scaling Out Mega eRetailer’s Loyalty Program : How Nisum Improved Customer Retention Rate, Repeat Customer Rate and Increased Loyalty Base
3 Pages500 S. KRAEMER BOULEVARD, SUITE 301, BREA, CA 92821 (714) 579-7979 NISUM.COM Business Challenges A Fortune 500 eCommerce retailer found that their existing loyalty program was not realizing its full potential due to factors such as, low client retention, reward redemption rates and spiraling administration costs. In order to improve customer base and retention rate, the retailer was considering the implementation of a multi-partner loyalty program, but faced a few challenges in doing so: ? Inconsistent digital infrastructures ? Obligations to protect competitive proprietary information as well as customers’ personally identifiable information ? Limited resources available to migrate customers to the new loyalty program Scaling Out Mega eRetailer’s Loyalty Program: How Nisum Imp
