Case Study
Saxo Bank Drives Targeted Engagement in New Markets with Lookalike Audiences
Saxo Bank Drives Targeted Engagement in New Markets with Lookalike Audiences Marketing Solutions Challenge: Based in Copenhagen, Saxo Bank is a global player in the fintech space, specializing in online trading and investing. Seeking to grow its presence in key markets, Saxo is focusing on regions such as the UK, Singapore, Australia, Hong Kong, and the UAE. Building meaningful awareness in newer geographies can be a challenge so Saxo Bank wanted to ensure that it was reaching quality, relevant audiences. page 1 of 2 LOCATION Copenhagen, Denmark NO. OF EMPLOYEES 1,500 INDUSTRY Investment Banking “Lookalike Audiences performed better for us than other campaigns in terms of the video metrics. ” Camilla Moe Bogen Head of Social Media, Saxo Bankpage 2 of 2 Solution: In order to target