“SAVO organizes content so people can use it. Marketing generates a lot of material and through SAVO we make it available in a way that guides sales r
“SAVO organizes content so people can use it. Marketing generates a lot of material and through SAVO we make it available in a way that guides sales r
2 PagesPOWERING THE WORLD’S SELLERS SITUATION Success in a regulated industry requires pinpoint control of the message Aligning marketing and sales to communicate the right message is critical at any company, but the stakes are especially high for Unum in the US. “Because insurance is a heavily-regulated industry, it’s very important to have compliant materials in the ?eld,” says Knowledge Manager Jillian Werb. “We don’t want sales people to creat
