Case Study

Satis?ed Customers: Optimizing eCommerce Content

Satis?ed Customers: Optimizing eCommerce Content

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SUCCESS STORY Best known for its desktops, notebooks, and PCs, this multibillion dollar company provides a range of technology products for the education, enterprise, government, and consumer markets. Challenge Customer complaints about the company’s online store were mounting, as were editorial errors on the site. Poor user experiences and negative feedback were putting the brand’s reputation at risk. The client was determined to enhance its cus

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