Smart TV Challenge Client: Samsung Client: Samsung Agency: Cheil Worldwide Agency: Cheil Worldwide As consumer interest started to shift towards 3D technology for the rst time, Samsung needed to ensure they remained rst choice for new adopters of Smart TVs. And with increased competition from other well-known brands, Samsung wanted to take their products directly to consumers and show them why their seamless designs and innovative technology make them the market leaders. With the main objective of raising brand awareness and developing consumer knowledge and understanding – Samsung also needed the experience to reect their brand values of people, excellence, change, integrity and co-prosperity. Samsung Roadshow |EventMSSolution Inspired by the high-end consumer brand’s latest product

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