Samsung Galaxy A8 - Indonesia OBJECTIVE To increase public’s attention to the particular product and intended to prompt the person to take action. To encourage consumers to switch from a competing brand to Samsung brand. Targeted people: 18-25 YO Males/Females SEGMENTS TARGETED RESULTS Graduation Students (18-22 M/F) First Jobbers (21-25 M/F) Samsung Users Phone users using similar price range Gadget freaks & Fashion lovers Impressions: 2,

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