Youth Winter Olympic Games Little Snowballs make a Big Impact Client: Samsung Client: Samsung Agency: Cheil Worldwide Agency: Cheil Worldwide Samsung wanted to activate their sponsorship of the Youth Winter Olympics in Innsbruck, and what better way to do it than to have a snowball ght in the historic city square. Using Samsung’s state of the art projection technology, we created a fully interactive roadshow with both indoor and outdoor games, product showcase and 55 square metres of hospitality space. Samsung YWOG RoadshowThe Result Over 14,000 one-to-one interactions recorded Over 14,000 one-to-one interactions recorded The roadshow followed the torch journey, achieving 14 high prole The roadshow followed the torch journey, achieving 14 high prole event visits across Austria event

Join for free to read