A global Medtech CRO’s Clinical Data Services division needed fast, cost-effective lead generation. With limited tools and no sales collateral, they partnered with a nimble marketing team to build messaging, create materials across seven service areas, and implement Outreach software. Automated email campaigns and LinkedIn Sales Navigator supported targeted outreach. Integrated with Salesforce, the strategy delivered quick wins: 2,226 prospects added, 89.9% open rate, 81.3% click rate, six meetings booked, and three prospects converted—achieved within weeks.

Join for free to read