A clinical trial site network needed to unify multiple acquired brands without losing their individual value. Crossroads B2B developed a cohesive branding strategy including a brand audit, official guidelines, standardized templates, and a thought leadership content plan. They also introduced a structured acquisition integration process. The result was consistent branding across all channels, easy onboarding of new acquisitions, and accessible communication tools. A blog series and collateral library highlighted corporate expertise, earning praise from leadership for content quality that felt industry-authentic.

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