CHALLENGE • Prodware, a leader in digital transformation and provider of tech IT solutions, wanted to expand its digital strategy and diversify its lead generation techniques. • In efforts to take advantage of its team’s expansive networks, the organization sought to make social media and employee advocacy integral aspects of its growth efforts. SOLUTION • Setting reps up on Sales Navigator helped raise awareness around social networking and modern selling principles. The platform’s implementation helped spur critical behavioral change on Prodware’s sales team. • “Sales Navigator enablement was vital as the reps needed to improve their professional brands and have content to share,” says David Benguigui, Director of Marketing. “The sales team quickly got into a habit of checking Sales

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