Case Study Informatica increases its reference fulfillment rate to 95% with RO Innovation. RO InnovationINDUSTRY Computer Software COMPANY Informatica Redwood City, CA informatica.com Informatica empowers the globe’s most progressive companies to realize data-driven digital transformations that change the world. Over the last 25 years, Informatica has helped more than 9,000 customers unleash the power of data, including 85 companies in the Fortune 100. Informatica trusts Upland Software’s RO Innovation product to provide its sales team with approved customer references on demand. With RO Innovation, Informatica grew its library of customer success stories by 60% in one year and now maintains a 95% reference fulfillment rate. RO Innovation’s automatic tracking

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