Case Study
Sales and Marketing Analytics Place Global Healthcare Company on Path to High Performance
Sales and Marketing Analytics Place Global Healthcare Company on Path to High Performance Client The company is a leader in the biopharmaceutical industry. Providing therapies related to diabetes, the client markets products and services in nearly 200 countries. Business challenge TThe company’s office in Australia faced interrelated challenges in 2011, notably: • R e s p o nd i n g t o i n t e n s i f y i n g c o m p e t i t i o n