Analytics for Marketing and Customer Relationship Management Dramatically Lift Sales for Indonesian Bank
Analytics for Marketing and Customer Relationship Management Dramatically Lift Sales for Indonesian Bank
2 PagesAnalytics for Marketing and Customer Relationship Management Dramatically Lift Sales for Indonesian Bank Summary Aiming to get closer to customers, An Indonesian bank called on Accenture for customer segmentation and propensity analytics. Compared with results from previous methods, the first three analytics-powered marketing campaigns lifted sales by 181 percent, 75 percent and 90 percent. Client The bank, among the largest in Indonesia
