Sailo, a boat rental platform, achieved a 19x ROI and increased revenue by using SALESmanago's automation and segmentation tools. By implementing exit pop-ups, collecting opt-in contacts, and utilizing automated campaigns (e.g., abandoned cart and welcome emails), 73% of sales in the past year were driven by automation. The company saw a 20.58% OR increase in mass mailings and a 19% sales growth. With 94% of contacts having opt-in status, Sailo plans to improve retention through deep segmentation and collect zero-party data. They also aim to expand communication via mobile using SALESmanago.

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