Case Study RESULTS 40% overall growth for • last two years. 20% annual growth for • private label sales in each of last two years. 10% annual growth for • Safetec branded products in each of last two years. Key janitorial & hospital • supply distributors used to gain entry into new markets. Branding reinforced • through: Improved packaging • and labeling for increased visability at end-user level. “We Care” tag line • on all collateral materials. New website to • better communicate Safetec’s message to entire sales value chain. COMPANY Founded in 1991, Safetec of America manufactures infection control, first aid and compliance products sold to medical, safety/ first aid and industrial markets. Products are sold through several channels, including its distributor network, contract packaging

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