Case Study
Billings Sheet Metal, Inc. - Strategic Marketing Drives New Business Growth
Case Study RESULTS Annual sales base • grew by 15%. Major fabrication • order from Bay State Transit Authority. 75% of business now • outside Olean/ Northern PA area. Increased market • awareness and traffic due to new website. COMPANY Billings Sheet Metal is a contract manufacturer of fabricated aluminum, stainless and structural steel. Its products are used in HVAC/dust collection as well as general fabrication. The family-owned company was formed 28 years ago and currently employs eleven people. SITUATION The company’s traditional geographic market was the Southern Tier and northern Pennsylvania and included a number of longer-term accounts, Dresser- Rand, Eaton’s Cooper Power Systems, and others. Due to overall poor business conditions and related closures within this region, Billing