The Sacramento Kings leveraged LinkedIn Sales Navigator to boost ticket sales, secure larger deals, and increase season ticket renewals. Faced with selling seats for the under-construction Golden 1 Center, the sales team shifted from traditional cold-calling to a data-driven strategy, targeting businesses and local organizations. Sales Navigator enabled reps to engage prospects through social selling, leading to a 42% increase in deal size, a 20% rise in attendance, and a 50% surpassing of in-game ticket sales goals. The tool also helped strengthen customer relationships, driving renewals and sustained business growth.

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