CASE STUDY The Company DraftBreakdown.com, LLC, is the leader in educational resource materials for the NFL Draft. Their mission is to provide the NFL Draft analyst and fan with insights, rankings and breaking news about the upcoming class of football prospects. Through their prospect video cut-ups and expert analysis, DB’s visitors will learn more in less time! The Challenge Back in 2013, Bryan Perez became co-owner of what he calls his “passion project” draftbreakdown.com, a media sports site aimed at people who are really into the NFL draft process. “The typical audience of this site include die-hard fans, as well as scouts who want to evaluate a player rep by rep instead of sitting through an entire game, ” said Perez. “The problem with our website was that it wasn’t optimized t

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